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Same Author Name Articles
【With the same author name:【Liu Nan】 Found 4 articles】
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MARKETING
| F270
The Double-edged Sword Effect of Resource Scarcity on Consumer Behavior: Research Framework and Prospects
An Xinru
,
Liu Nan
,
Che Jingshang
, et al
Resource scarcity, widespread in the acquisitive modern society, is a subjective feeling of less possession than necessity. Previous studies have suggested that resource scarcity will make...
First published at: Sep 20, 2021
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(936.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210718.301
Foreign Economics & Management
, Vol. 43, Issue 10
, pp. 103 - 119
| F270
A Literature Review of the Effect and Mechanism of Gestalt Feature on Consumer Behavior
Ye Ziming
,
Liu Nan
,
Che Jingshang
, et al
Gestalt feature is an important concept of Gestalt psychology, which refers to the organizational feature that can make the originally separated elements easy to be perceived as a good &ld...
First published at: Sep 03, 2020
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(953.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200721.301
Foreign Economics & Management
, Vol. 42, Issue 09
, pp. 63 - 75
| F270
The More, the Better or Going Too Far is as Bad as Not Going Far Enough? A Literature Review of Choice Overload and Consumer Decision-making Behavior
Liu Nan
,
Li Aimei
,
Ding Hao
, et al
Traditional marketing argues that the choice of commodities should be the more, the better, and diversified commodities can attract consumers and lead to the rise in market share. But the ...
First published at: Sep 01, 2017
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(631.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.09.006
Foreign Economics & Management
, Vol. 39, Issue 09
, pp. 70 - 82
| F270
A Literature Review of Implicit Theories and Consumer Decision-making
Li Aimei
,
Liu Nan
,
Sun Hailong
, et al
Implicit theories refer to the views on the variability of basic characteristics of human beings (such as intelligence,moral characters and personalities) and surrounding things,and can be...
First published at: Sep 20, 2016
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(655.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2016.09.003
Foreign Economics & Management
, Vol. 38, Issue 09
, pp. 38 - 50
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